Content Strategy & Marketing

In this course you will learn how to plan & create content that resonates with your audience and is reflective of your brand. You will also learn how to add powerful and engaging social media content to your content marketing strategy, How to select the right platform, identify the right content type, and choose the right audience for your content. I will be going over strategy repurposing and distributing the content on various social platforms that include Facebook, Instagram, TikTok, Youtube and finally how you can automate all this.

Different ways to present / repurpose useful content

Blogs
Blogs are a valuable way to contribute value by short-form content. The more relevant and useful content companies offer, the more likely the potential audience will consider your brand over competitors. Create content around the topics or questions the audience is searching for to get more engagement.

Ebook
Ebooks are an excellent lead magnet for brands to increase engagement opportunities. At the same time, it helps to solve your consumers’ queries. By providing long-form content that reveals a prominent and complete story breaking it into digestible sections.

Email marketing
Email marketing is a powerful technique to constantly reach your ideal audience. It helps to provide personalized messaging and valuable content that is delivered to the user. Marketers prefer email marketing because it’s cost-effective and improves both clickthrough rates and conversion rates.

Social media post
Social media posts increase a brand’s visibility among potential buyers and allow it to reach a broad audience. With a social media presence, companies can engage with the targeted audience and build brand recognition. The creation of relevant posts that align with the company’s goals will help to achieve an outcome over time.

Video
Videos are the best way to engage and excite emotions. It is the fastest and more direct means for users to incorporate detailed information. For marketing purposes, videos are excellent for displaying product demos, product ads and client testimonials to grab potential audience’s attention.